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Strategy : Amazon is unleashing a new weapon in the grocery wars

Strategy : Amazon is unleashing a new weapon in the grocery wars

The two sites are in the north Seattle neighborhood of Ballard and south of downtown in an area called SoDo, for south of the domed sports stadium that once stood there. Yes, an Amazon employee will bag your groceries and bring it to your vehicle in just 15 minutes. India appears to be one country where Amazon is also planning to open grocery stores offline, says the report, and the project is codenamed Project Everest.

Amazon's latest foray into bridging the divide between e-commerce and physical commerce is AmazonFresh Pickup, a service that offers drive-in pickup of grocery orders placed online.

The Amazon Go store that's having the trouble is a beta version of the concept launched last December, and nobody expected everything to go perfectly.

Amazon has had a number of physical book stores for a while now and Amazon Go is its cash register-free supermarket formula, but according to insiders, it has several more store formulas prepared. The store is able to track a few customers at a time, but once it reaches about 20, it becomes too much for the system.

More news: Trump tax bill would have been slashed by his plans

It's not only the world of furniture stores that Amazon looks set to invade, as the company is also reportedly considering setting up electronics stores "similar to Apple's retail emporiums".

The AmazonFresh truck delivery service, now a decade old, helped Amazon make inroads as a grocery brand.

AmazonFresh Pickup is now in beta testing with employees at two locations in Amazon's Seattle headquarters. That's because Amazon's system ditches checkouts and instead uses technical wizardry to automatically extract the total cost of your items from your bank account the moment you step outside. The company compares it with the technology at work in self-driving cars.

It's tempting to say that the delay is a stark reminder for Amazon of the challenges it will face expanding its expertise in online retail to physical retail.

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