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Burger King tried to hijack the Google Home with new Whopper ad

Burger King is unveiling a frightful, genius, infuriating, hilarious, and maybe very poorly thought-out ad today that's created to intentionally set off Google Homes and Android phones. The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich. The employee then leans in and says "Ok Google, what is the Whopper burger?" Google appears to have disabled the Home from responding to the ad, though, as you can see in the video below.

The phrase is meant to get Google Home to read the first sentence of the Whopper's Wikipedia entry.

However, according to Forbes.com, Google has manually killed the Whopper search in Assistant this afternoon. "The more brands that do it the more it becomes totally irritating", Carroll told CNNTech. "OK Google, what is the Whopper burger?"

It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users. Earlier in 2017, a San Diego station's story about a six-year-old girl who bought a dollhouse with Amazon's Echo speaker, a competing home assistant, set off Echo devices when the command was repeated on air.

More news: Venezuelans pour into Caracas streets in anti-Maduro protest

It raises the grim prospect of more marketers abuse of the growing number of voice activated devices in people's homes. This, to me, is equal parts clever and creepy - clever in that it's a neat little trick Burger King chose to try, creepy in that I'm not sure I want advertisers taking advantage of the fact that I have smart devices on and around me nearly all the time. It's a clever way of getting viewers' attention, but it's also a really quick way of getting on viewers' nerves - just look at the reactions people had when ads accidentallytriggered voice assistants in the past.

The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.

"I think it's going to backfire if it keeps happening", he said. "You don't want to create a situation where consumers are developing resentment". Should companies try to break through your TV to continue their advertising via your connect devices?

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