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Palestinians Call for Pizza Hut Boycott After Facebook Post 'Mocked Hunger Strikers'

Palestinians Call for Pizza Hut Boycott After Facebook Post 'Mocked Hunger Strikers'

The protesters handed a memorandum to the UN Representative in Sudan, demanding the worldwide organization to intervene to improve the conditions of the Palestinian prisoners and force Israel to respect the global humanitarian law.

Barghouti's family quickly countered the insinuation that the leader had broken his fast by pointing out the age of the image, and observing that the extreme right-wing Likud Party government of Prime Minister Benjamin Netanyahu was sinking to new lows in its attempts to discredit an ongoing and widespread hunger strike by Palestinian political prisoners within the Israeli prison system.

Pizza Hut International issued an apology on their official Facebook page after a local Israeli page posted a photo of hunger striking Palestinian leader Marwan Barghouti allegedly eating chocolate, questioning why he hadn't chosen pizza.

At the start of the strike, a group of Israeli settlers held a barbecue in the parking lot of one of the prisons, an apparent effort to taunt those inside who were not eating.

"These measures to break the morale of prisoners show Israel's failure", she said.

Barghouti, a leader of the second Palestinian uprising, is serving five life terms after being convicted by an Israeli court of directing two shooting attacks and a bombing that killed five people.

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However, Israeli officials say only some 800 continue to refuse food and have threatened to bring in foreign doctors to force feed the prisoners. He said a possible deterioration in the conditions of the hunger strikers "would make the situation more and more complicated".

In a public apology posted to its worldwide Facebook page, Pizza Hut apologised for the "completely inappropriate" advertisement and said that it "does not reflect the values of our brand". A spokeswoman for Pizza Hut International apologised for the post.

The image was later removed from the Facebook page, though it was still found on the page of at least one local branch. It was completely inappropriate and does not reflect the values of our brand.

The post sparked fury on Palestinian social media, including calls to boycott the chain.

Others shamed the company for attempting to capitalise on a hunger strike aimed at garnering dignity for Palestinian prisoners.

The Boycott, Divestment and Sanctions (BDS) movement, which calls for boycotting Israel until it ends the occupation of Palestinian territories, said it supported calls to snub Pizza Hut.

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