Advertising agency Publicis Media caught wind of Facebook's error via a message on Facebook's advertiser help center, where the company disclosed that its statistics relating to average video view time were artificially inflated. "We informed our partners and made sure to put a notice in the product itself so that anyone who went into their dashboard could understand our error", he . "This metric is one of many our partners use to assess their video campaigns".
The error by the Facebook metric centred around its average viewing time figures, which did not include those who viewed the ad for three seconds or less.
Publicis Groupe, an ad buying agency that has spent roughly $77 billion in ads on behalf of marketers throughout 2015, was told by Facebook in late August that it may have overestimated average time spent watching videos by between 60 and 80 percent.
While this isn't the only way advertisers measure how a video ad performs, it is part of how businesses decide if they should spend more video ad dollars on Facebook versus other sites including Google-owned YouTube or , analysts say. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook.
More news: Mourinho blames his players and ref for derby defeatMany of you may have seen the reports about our video metric miscalculation - I want to provide further clarity on the issue. The company did so by not factoring into its calculations any videos that were viewed for less than three seconds - thereby greatly exaggerating overall averages. This means they hadn't added the number of views which lasted less than 3 seconds to counting average view time of videos on its platform, thereby inflating the average time a video is viewed.
However, big ad buyers and marketers were not comforted by Facebook's reassurance that the mistake has not affected ads billing. Multiple views by a user still count for more than 100 percent of the video viewed. Our clients' trust and belief in our metrics is essential to us, and we have to earn that trust.
In its defence, Facebook has formed a partnership with third-party analytics firm Moat to provide data on how their Facebook video ads are performing - a move that Weed said, in a Facebook press release, was "very encouraging".
Emergency services were called to the scene where they transported Scott to Carolinas Medical Center where he was pronounced dead. Justin Bamberg, an attorney for Scott's family, said the family would watch police video of the shooting later Thursday.
Rex Ryan trying to steady ship after Buffalo Bills' 0-2 startThe Bills have had difficulty sustaining drives in combining for just 27 first downs and 553 yards offense in two games. The Jets signed tight end Braedon Bowman to the practice squad, and have released defensive lineman Claude Pelon.
Skittles responds to Donald Trump Jr. comment on Syrian refugeesClinton has said she would expand President Barack Obama's refugee program to accept about 65,000 Syrian refugees. Trump's running mate, Indiana Governor Mike Pence, hit back at the Skittles criticism in an NBC News interview.
United States officials blame Russian Federation for airstrike on UN convoy in SyriaYet even that revelation failed to definitively implicate Russia, because both the Russian and Syrian air forces fly the Su-24. The Syrian Civil Defense, the volunteer first responder group also known as the White Helmets, confirmed that casualty figure.
Angelina Jolie files for divorce from Brad Pitt, her lawyer confirmsShe has also been involved with endangered animal conservation efforts in Cambodia , and wildlife conservation efforts in Namibia. After Hurricane Katrina, Pitt started the Make it Right Foundation to build more than 100 homes in the hard-hit Lower Ninth Ward.
Trump's chief surrogate, fast-food fetcher Chris Christie knew about 'Bridgegate'; reportChristie had a different nickname for Wildstein, Baldassare said: "The governor used to joke that David Wildstein was his "Mr. When Baroni heard about a public safety concern, though, he did inquire and was told "it had been handled", his lawyer said.
Gael Monfils responds to John McEnroe, critics after loss to Novak DjokovicThe asset to the sport, though is Djokovic, the champion who somehow was reduced to an afterthought even while winning a U.S. He broke Wawrinka again to open the second, but the Swiss was gradually beginning to find his range and regained the break.
Zimmer tells radio show that Peterson has torn meniscusMORE: Is the sky falling in Minnesota? Peterson has rushed 31 times for only 50 yards in the first two games of the season. After the game, many Vikings players and coaches praised the fans for providing a big noise advantage.
Redskins drop season opener to the Steelers 38-16Prime time ready: Steelers coach Mike Tomlin improved to 11-2 on Monday night, including 6-2 on the road and 2-0 at Washington . The running game looked mediocre, but playing from behind most of the day, they didn't get many opportunities (12 carries).
Nigel Farage: I did not bare all in late-night swimShe continued: "The absolute focus of our party promises is to make sure we are ready for the next general election". She saw off four other contenders: Bill Etheridge, Lisa Duffy, Liz Jones and Phillip Broughton.